![]() ![]() Arriving in 2000, the quirky Gizmodgery was performed exclusively on toy instrumentation and was quickly followed by a pair of free digital releases, Selfafornia and Self Goes Shopping. ![]() In 1999 Self returned to the limelight with the tonally diverse Breakfast with Girls, which was co-released by Spongebath and Dreamworks. After being on the road with touring bandmates guitarist/vocalist Mike Mahaffey, keyboardist/vocalist Chris James, drummer Jason Rawlings, and bassist/vocalist Mac Burrus, Matt Mahaffey celebrated his return to the studio by releasing a small-run album, Half-Baked Serenade, on the local Spongebath label, which he co-founded. The album, an eclectic blend of power pop, hip-hop, and samples, earned Self a devoted following and tour dates with big alternative acts like Garbage, 311, and Cracker. During high school and college he became proficient at home recording, setting up a studio in his basement and recording demos, some of which eventually became part of his debut album, 1995's Subliminal Plastic Motives. Self is largely the project of Matt Mahaffey, a Murfreesboro, Tennessee-based singer/songwriter/multi-instrumentalist who began writing songs at age four and was a professional drummer at 12.
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